Educating the Motoring Public in Real Time
Since our founding, TMAF has focused on new ways to spread our industry’s message to reach more of the motoring public. Whether it’s through our social media channels, our marketing and education campaigns, or the launch of an industry mascot, our goal has always been to spread our message further and continue to shift public perception of the trucking industry in a positive direction. TMAF’s signature trailer wrap program is an important educational tool that helps the industry educate the motoring public about the essentiality of trucking and further advance the industry’s image.
Every day, 3.5 million professional truck drivers travel throughout our country delivering to every corner of America. While 80% of communities rely solely on trucking for the delivery of their goods, most Americans don’t realize how essential trucks are to their lives until trucks are prevented from delivering. Our trailer wraps, or “moving billboards” as we refer to them, help the industry tell our story in real-time: as we make our deliveries and travel to different neighborhoods and states.
Each trailer wrap is customized for your company or organization with personalized designs that include a company driver and logo. Many companies chose to include a personalized message about the truck driver behind the wheel, such as “It takes 7 million people to move America … like my Grandma.” Messages like these show the human side of trucking: truck drivers are just like you and me — fathers, mothers, sisters and brothers — who are doing their part to move our country forward.
Others chose to include industry facts, such as “7 million people move America forward. One is driving this truck,” to show how the industry supports the American economy by employing millions of Americans and delivering the goods that keep our economy moving forward. Trailer wraps can also be personalized to depict different industries that rely on trucking and the specific goods that are being delivered by the truck to further show the value trucks bring to our lives, businesses and the overall economy and show our neighbors the contributions we make day to day.
The results of the reach of trailer wraps are in the numbers. One trailer wrap can make 16 million impressions per market per year. That number increases and collects new unique impressions when that trailer operates in various cities. With more than 240 TMAF-branded trailer wraps traveling America’s roads and highways, our trailer wraps make an estimated 38.4 billion impressions each year. As more industry members join us in displaying TMAF-branded trailer wraps, our reach and potential to tell our story broadens.
Help us tell our industry’s story while showing your support for trucking: Learn more about TMAF-branded trailer wraps here.
